Great question… from a distance they have a similar overall appearance. The differences are:
1 – A cool, new/modern appearance & style compared to gloss.
2 – Does not show scratches, smudges, fingerprints nearly as much as gloss.
3 – Does not reflect as much sunlight a gloss panel’s mirror finish does.
4 – Shows a contrast between the surface of the material and the glass screen of modern MFD’s (as opposed to ‘blending’ together for a ‘glass dash’ appearance.